Vaginal washes are marketed heavily to women, shaming us into thinking we’re “dirty.” But these products are terrible for our health.
Idea:
The best way to wash your vagina is not at all
Campaign Launch
Women’s healthcare brand, tia, is teaming up with feminist bodycare brand, billie, to launch the only vaginal wash you need: 100% nothing.
We’ll send the “wash” to beauty influencers like Chrissy Teigen to create spoof sponsored content about how amazing this product is.
Now on to the more serious business of getting these vaginal washes banned.
QR code drives to microsite with petition for regulators to ban vaginal wash products.
Social education series
Stick it to ’em
Guerilla marketing stunt to put the shame back on the makers of these terrible products, and raise awareness.
No cats were harmed in the making of this stunt.